Competitive Research with SEMrush

Analyze every digital step of your competitors, find gaps, and outperform them

Get a 7-day free trial

SEMrush is Designed to Overcome Your Challenges

Find growth opportunities in current and potential markets

Reveal competitors’ success secrets

Close the gaps in your marketing strategy

Get actionable data to make solid business decisions

Analyze competitors, find gaps, and inform your marketing strategy

Find out how competitors generate traffic

  • Learn the volume of mobile and desktop web traffic of any company in the market
  • Reveal your competitors’ marketing mix by their traffic sources — direct, search, referral, paid and social
  • Locate the countries where traffic comes from
  • See the websites that are visited before and after your competitor’s site

See the top pages on competitors’ websites

  • Reveal your rivals’ top web pages, including cart, trial, and checkout success pages
  • Spot new landing pages that competitors promote
  • See your competitors’ most popular products, service, and categories

Assess your competitors’ organic traffic

  • What they rank for in Google and you don’t
  • What keywords they use and you ignore
  • What backlinks they have and you are missing
  • What competitors’ pages made it to the top 3 and top 10 of Google’s SERP compared to your positions

Examine your rivals’ paid traffic

  • Gain insight into your competitors' paid advertising, discover their keywords and live ad examples
  • Analyze the texts and banners of other display ads
  • See the Product Listing Ads of your competition and unveil your Google Shopping rivals

Analyze the top content and social media engagement

  • Find the articles that generate the most organic traffic
  • Uncover the topics that generate the most mentions and backlinks
  • Monitor your competitors’ social media audience growth
  • Compare social media engagement metrics of several players

List the direct, indirect, and new competitors and their market shares

  • Benchmark yourself against the whole industry to find room for improvement
  • See companies’ digital market shares to determine who leads the competition
  • Spot the industry seasonal ups and downs to prepare for future challenges
  • Identify the in-market audience demographics and interests to optimize strategy

Start your competitive research now

Get a 7-day free trial

Why you can trust our data

190

regions and countries

584

million
websites

17

billion
keywords

20.7

trillion
backlinks

All-in-one tool for the entire team

01

Monitor your competitors

Reveal weak spots and gain from their imperfections

02

Optimize marketing strategy

Marketing Mix, Positioning, Global presence

03

Improve online performance

Enhance SEO, PPC, content marketing, PR, and Social Media

04

Stay on the top

Automated monitoring and reporting

All-in-one tool for the entire team

01

Reveal weak spots and gain from their imperfections

02

Marketing Mix, Positioning, Global presence

03

Enhance SEO, PPC, content marketing, PR, and Social Media

04

Automated monitoring and reporting

Start your competitive research now

Get a 7-day free trial

We will help you all the way

4-day email course to go through all the necessary steps

Templates to automatically gather all the data and share with colleagues

Knowledge Base with actionable workflows

24/5 Customer Success team dedicated to helping you

Join 4,000,000 of Marketers Worldwide

There is no end to the amount of data you can get from SEMrush. The research part is incomparable, we can learn instantly about customers’ competitors, backlinks and content. We have an exclusive database too, which gives us that competitive advantage.
Shlomi Meshulam, CEO and founder, Adactive

The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases - any tools that give me the insight I find incredibly useful. Then when it comes to measuring these initiatives the reporting comes in handy. SEMrush is a very solid package that delivers exactly that.
Nick Wilsdon, Product Owner, Search Vodafone Group

We can’t imagine our online promotion without SEMrush. When we approach a new customer, the first thing we look at is their brand visibility, and with the help of SEMrush we do our best to boost it.
Emanuele Arosio, Head of SEO Triboo Digitale Group

Whenever someone signs up for the affiliate program we can use the tool to have an understanding of their traffic mix. Are they strong at SEO, how much traffic do they have, are they buying that traffic, what is their potential to actually generate transactions.
Leonardo Saroni, Senior Product Owner

Join 4,000,000 of Marketers Worldwide

There is no end to the amount of data you can get from SEMrush. The research part is incomparable, we can learn instantly about customers’ competitors, backlinks and content. We have an exclusive database too, which gives us that competitive advantage.

Shlomi Meshulam, CEO and founder, Adactive

The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases - any tools that give me the insight I find incredibly useful. Then when it comes to measuring these initiatives the reporting comes in handy. SEMrush is a very solid package that delivers exactly that.

Nick Wilsdon, Product Owner, Search Vodafone Group

We can’t imagine our online promotion without SEMrush. When we approach a new customer, the first thing we look at is their brand visibility, and with the help of SEMrush we do our best to boost it.

Emanuele Arosio, Head of SEO Triboo Digitale Group

Whenever someone signs up for the affiliate program we can use the tool to have an understanding of their traffic mix. Are they strong at SEO, how much traffic do they have, are they buying that traffic, what is their potential to actually generate transactions.

Leonardo Saroni, Senior Product Owner
© 2008 - SEMrush. All rights reserved.