As a business owner, it is important that you should be aware of what to post and what not to post on social media sites like Twitter, Facebook and many other sites for that matter.
If you are thinking about the things that should not be shared, here are 7 things that should never be shared in social media:
The sharing culture has begun several decades ago. It started out as a person to person and then came to newspaper to reader.
But, nowadays, with the popularity of social media platforms, people tend to share more often than ever before.
Not only sharing of personal thoughts, ideas and photos with friends, nowadays, professional sharing is also taking place.
Yes, social media permits any company and its employees to share whatever they do easily and instantly.
Even though, it is true that sharing can be a fun-filled activity, there are chances that it can turn out to be dangerous in some cases, particularly when it comes to sharing of details about business.
Here are 7 things that any company and even its employees should not share on social media and here you can also find details about how to prevent the same from happening:
1. Your location:
It is true that some social networking sites allow people to share details about their location. Even though, you may feel that it would be beneficial to say where you are for your prospective customers, it can also turn out to be dangerous as well.
For instance, there were instances of people posting about their vacation and when returning back; they found that their house was robbed.
When this is the case of personal thing, when you share your whereabouts, there are chances that your competitors and customers will get to know every place you visit and every person you meet and there are chances that your competitors might grab your opportunity, by reaching the place prior to you.
What to do? You can just turn off your location settings on social media and also you should be careful about posting your location details in real time.
2. Your Facebook Wall:
In Facebook, someone can tag you in the post on their wall, in such a way that their friends can see the posting. But, letting anyone post on your wall for your friends is something risky. So, it is better to avoid it.
What can be done? You can just adjust these settings and it is better not to allow others to post on your wall. It is better to appoint someone to keep watching the Facebook page of your business to make sure that they can respond quickly to remove inappropriate posts from your wall.
3. Your Foursquare check-ins:
Even though, there is nothing wrong in telling the world that you have visited a place, being your business page, you should be careful of being tracked.
What to do? Even though, you cannot avoid using Foursquare, you can just check the same before you leave, as against checking after arrival.
4. Your Photo streams:
There are settings on Google+ and iPhones that will automatically post every photo that is taken on your Smartphone online. Even though, this is a convenient option, it is the time to think whether it is really a smart option.
How to avoid? It is better to immediately turn off these settings and you can post your business photos in old-fashioned way, manually and thoughtfully one at a time.
5. Your political views:
Unless and until this is a part of your business’s brand, it is better not to post any religious, racial or political views on social media that too from your company’s social media page.
There are chances that it will lead to loss of business as your potential and even current customers may lose interest in your business, due to your views about any of these issues.
What to do? If your business is interested in making a difference, the best thing you can do is to get involved in a non-profit cause that can bring benefit to the entire community as against commenting on any political or religious issues.
6. Complaints about a competitor or customer:
It is better not to post a complaint against your competitor or your customer openly even though, you might have some dissatisfactions with them.
When you post anything on social media, you will immediately lose control over your content and its context.
What can be done? It is better not to post any complaints or comments about your competitor or customer even if it is a good comment. This is because even it is a good comment it might be taken wrongly, thereby affecting your business relationship. If you wish to communicate about something, it is better to use some private sources like email.
7. Your inappropriate photos:
Remember that any photos you post on the Facebook page of your business should in some way or other reflect its brand. Remember that ‘selfies’ can bring a negative impact on your brand image.
What to do? Before posting any photo, think twice whether it will affect the brand image of your business in one way or another.