Occasions and events are an important part of human life. We cannot circumvent them since they touch all attributes of our social existence. Weddings, engagements, social gatherings and birthday celebrations are all events which we often celebrate at the personal level.
Event management has cropped up as one of the most profitable and best career opportunities. The number of companies/individuals organizing and hosting events has been growing rapidly.
It varies from large-scale international events to small time private events. A large team comprising of professionals is required to visualize concepts, plan budgeting, execute and organize events.
Nevertheless, the supply of qualified event managers is insufficient to meet the growing demand. This gives rise to great employment and earning chances.
Event management is catching up as a bright career option due to element of style, flamboyance, glamour and glitz associated with pertinent corporate and social events because of the increasing trend in marketing and retail sector.
Event management is all about keeping in order a focused and professional event for a certain target audience. It entails visualizing concepts, executing, organizing, budgeting and planning events.
Event managers organize events such as product launching, theme parties, birthday parties, wedding celebrations, exhibitions, workshops, corporate seminars, company conferences, musical concerts, road shows, celebrity promotions, film awards, fashion, celebrity shows etc.
An amazing area in Event Management is organizing parties as well as disco nights. An event manager is responsible for marketing, designing the basic framework, hunting for sponsors, carrying out work on the logistics, locating destinations/Site, getting performers, booking the artistes, making arrangement for transport for different people and on the D’ Day plans, co-ordinates and finalizes every attribute of the event.
In event management, a student applying for diploma course is required to have passed 10+2 in any discipline. Nevertheless, for a post graduate diploma in event management, a bachelor degree in any stream is must-have.
Students may also follow their post graduate degree from a good institute abroad. The student for the course of event management should have a strong passion for conduction of events.
He or she should have good organizing ability and be cordial and flexible to carry out work for long hours. Graduates having excellent networking skills and public relations can apply for this field.
Nevertheless, in order to become an event manager in a good company or firm, you must have an MBA degree along with good public relations. Having a degree in public relations with Masters in marketing will be an advantageous point for this kind of profession.
You can work as an event manager in companies such as Wizcraft, television channels such as Zee TV, coordinate fashion shows for event management companies such as Lakme and organize award ceremonies for magazines such as Filmfare.
You can also work as a public relation executive in different advertisement and media houses as well as tourism sector. You can work also as a coordinator and event manager in companies such as DNA Network, CNBC TV, Percept’ D mark, Mather and Oglivy.
Fashion industry, newspaper houses, Business Processing Outsourcing, the corporate sector, tourism, hotel industry and production houses are some of the sectors where there is requirement of an event manager. A capable event manager can also work as a consultant in corporation or can also work on his or her own.
The institutes that offer graduate and post graduate diploma courses in event management are Rai University, New Delhi and Institute of Tourism & Future Management Trends (ITFT), Chandigarh; RS Institute of Event Management, Bangalore; MICA, Ahmadabad; St. Joseph’s college of Business Administration, Bangalore; National Institute of Event Management, Mumbai; International Institute of Event Management, Mumbai; International Center for Event Marketing, New Delhi; Indian Institute of Event Management at Mumbai, Bangalore and Pune; Event Management Development Institute, Mumbai and Amity Institute of Event Management, New Delhi.
Remuneration in this field varies as per the kind of event which is managed. Remember that sky is the limit for any worthy and successful event manager. After completion of the course in event management, one can even start his or her enterprise.
As soon as an event manager gets substantial experience in this field, he or she can charge fees from Rs.50, 000 to Rs.1 lakh or even greater, depending on the client. In fact, event management is a multi-million dollar industry, which is growing at fast pace.
With the ever growing interdependence of marketing and events, the demand for professionals in this field is growing rapidly. The jobs of event management are the most appropriate option for people, who have friendly and out-going nature.
The jobs require go-getters, who always remain on the move. They must have zing and zest in order to make the events happen. They must have communication skills and presentable personality since they get to interact with important persons.
An aspirant of event management should have a strong passion for events as well as flexibility of schedule and time.
You can work as a Junior or Senior Event Manager with any dedicated Event Management Consulting and Organizing corporate house in India and abroad.
Some designations or job positions available for event management professionals are Event Legal Executive, Event (Budgeting & Finance) Executive, Public Relations Officer, Event Production Head, Event Coordinator, etc.